In 2018 Ford Motor Company acquired the iconic Michigan Central Station and surrounding properties to begin building the Future of Mobility. Ford leadership engaged 313c early in the development process to advise on their approach for engaging with local communities for insight and guidance on joining the historic neighborhoods in Corktown and Southwest Detroit.

313c began with strategic advisement on the Michigan Central team’s approach to public outreach, relationship building and communications. The role evolved to include planning and design for neighborhood focused programs, major public gatherings and community-based events.

Most recently, 313c developed a community engagement framework to guide Michigan Central over the next few years, including the formation of a new Community Council to leverage local insights and perspectives to elevate the built & programmatic outcomes at Michigan Central.

Client: Michigan Central | Ford Motor Company

313c services: strategic development services, community engagement strategy & execution, professional advisory services